
Puerto Madero’s most exclusive rooftop made the digital leap. Here’s how.
Tradition & Rebellion is a one-of-a-kind dining experience: a rooftop on the fourth floor of a Puerto Madero building, with panoramic views of the docks and the Puente de la Mujer. Signature cocktails, sharing-style cuisine, and a concept that blends tradition with rebellion.
The challenge: all that premium experience had zero digital presence. Bookings came in by phone and Instagram DMs. No website, no booking system, no way to measure anything.
Before RAY
- ❌ No website
- ❌ Bookings only by phone and Instagram DMs
- ❌ Staff answering the same questions manually, every day
- ❌ No metrics or business data
The Solution: RAY Bookings
RAY built Tradition & Rebellion’s entire digital identity from scratch:
- Professional, conversion-optimized website
- Online booking system, 24/7 (zero commissions)
- AI Agent that handles inquiries automatically
- Real-time business analytics
The Results
- ✅ 145+ digital bookings per month
- ✅ 3,200 monthly website visitors
- ✅ 100% of management automated
- ✅ Staff freed from manual calls and DMs
“I don’t know what you’re doing, but keep doing it.”
— Rafael Garcia Guanico, Tradition & Rebellion
See the full case study: https://rayapp.ai/en/case-studies/tradition-rebelion